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Contact Management Overview |
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| Contact
management functionality enables users to organize name, address, telephone, and e-mail information, as well as record and track relationship history details. Contact management is how one person can keep track of their relationships with many people and can be used by anyone whose success is a function of those relationships. Many small companies and salespeople are already familiar with the simplest and most commonly used sales automation tool; contact management software. Applications such as ACT! software were some of the earliest sales automation tools, and individual sales professionals and small workgroups still use them for managing contact information from their desktops or laptops. Although contact management products represent an inexpensive and often very effective way for individuals to manage their contacts and sales leads, they are limited in functionality and organizational "reach." Contact management
tools are generally designed for individuals, not sales teams and
often these tools are located only in the Sales department. They
are optimized for the sales-focused user, and are rarely as useful
for other functions such as customer support. Therefore, a company
can outgrow the usefulness of contact management tools over time. Diamond Marketing Systems, Inc. offers a range of contact management and Sales Force Automation (SFA) solutions to help companies achieve results from customer relationship management (CRM) programs like GoldMine software and ACT! software. Information management services range from planning, customization, and conversion, to installation, training, and support for your business contact management and data management needs. |
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